About This Blog

“What it Takes” attempts to stress the importance of “going the extra mile” in the so-called New Normal.  One of my favorite phrases from my years in the PR agency world is:  Go the extra mile for each and every client, no matter how big or how small … or the next agency will.  In “What it Takes,” I share my thoughts, observations, opinions and tips about public relations, public relations agencies, client service, client retention and reputation communications — with an emphasis on going above and beyond — collected over the course of a 25-year career in corporate and agency communications.